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Web Site Statistics and SEO Campaigns
When you optimize your Web site, one of your ultimate goals is to drive more traffic to your Web site. SEO can be used for a number of different reasons, but targeted traffic is one of the most important. When you optimize your site, you use keywords, page titles, tags, and other components to tie everything together and make your site accessible for both visitors and search engines. However, you also need some way to track your results. How will you know if your money was well spent if you can’t track your results? That’s where your Web site statistics come in handy. These statistics can tell you how much traffic you’re getting and where it is coming from so you can adjust your SEO efforts as needed to improve your results.
Baseline Statistics
Before optimizing your Web site, you’ll need a basis for later comparison of results, so you should record some of your site statistics. One of the stats you can record is the average number of visitors you get per day. If you record this number and then compare it with the same statistic several months after your SEO campaign was implemented, you can clearly see if your SEO campaign has been working. This number will show you how many unique visitors come to your site each day so you know if you need to adjust any of your SEO techniques.
Referrers
Most Web statistics include information about how people were referred to your Web site. If you look in your statistics console, you may see a number of links that people have followed to your Web site. Some of the links may be search engine pages while others may be links from articles you posted on the Web or from other Web sites who have linked to your company. If you look at your referrers and see a solid increase in the number of people finding your site through the search engines, you can continue what you’re doing to get even more targeted traffic to your Web site.
Keywords
Many statistics packages include information about the terms people searched for when they found your site. This can help you analyze how effective your keywords have been in optimizing your site. If the search terms people have been using do not match your current keywords, you may want to talk to your SEO consultant to make a decision about further optimizing your site so that people can find you with the keywords you’ve chosen for each of your pages.
Understanding the importance of Web site statistics in an SEO campaign will help you to better track your SEO efforts and results. Having a baseline for comparison can show you where you are succeeding and where your efforts need to be modified to produce better results. Be sure to check your statistics frequently so that you know what changes have been taking place. Use these statistics to your advantage and you’re likely to have better SEO results.
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