|
What to Do Before You Start SEO on Your Web Site
If you’ve just made the decision to optimize your Web site for the search engines, congratulations! You have made a decision that can generate many benefits for your business and help you to gain exposure and drive traffic from greater ROI for your Web site. There are many things you will need to know to optimize your site, but before you can start using these techniques, there are some things you need to do to get the best possible results. If you do these things before you start optimizing your Web site, you will have the best chances for improving your search engine rankings and driving targeted traffic to your Web site.
Designing Your Web Site
If you haven’t finished your Web site design yet, you should do so before full SEO efforts begin. The benefit of completing your Web site while you are getting ready to optimize it is that you can design your site around the principles of SEO so that you can have the best possible SEO results. You can ensure that your navigation makes sense and is user friendly, that page load times are low, and that all of the components of your Web site will be relevant and useful for your visitors. Doing this before SEO efforts begin can avoid the need to make all of these design changes during the SEO process.
Review Your Competitors
When looking at the competitive landscape online, the first place to size up your website is your competitor’s sites. When you want to optimize your site effectively, you should see what your competitors are doing in terms of SEO and site functionality. See how your website compares when entering keywords and phrases in the major search engine directories. By looking at search terms results you can find keywords to use during your optimization process. Remember that the keywords and phrases you select must be relevant to the content and your services or products that you offer. Continue to improve and develop your own ideas for better site design and functionality.
Research Relevant Keywords
Keywords are the words and phrases people use to find information when they use search engines and directories. This makes having the right keywords on your Web site imperative for optimizing your site successfully. During the research process, you can find out what specific keywords have a low level of competition but aren’t so obscure that no one uses them to find information. Having your keywords in place before you start SEO can help you to speed the process along.
Write and Develop Your Content
Content is still king when is comes down to keeping your website visitors interest, providing relevant content for the search engines and for conversion to occur on your Web pages.
If you want to get a jump on your SEO efforts, use the keywords you researched to develop content for your Web site. If you use keyword-rich and relevant Web content, you’ll be able to capture the interest of your visitors and optimize your Web site at the same time. Developing your content before you optimize your site can make it easier and faster to get your SEO efforts on track.
Knowing what to do before you start to optimize your Web site is very important. If you do the initial work properly, you can get your SEO efforts on course with a minimum of frustration and headaches.
|
Copyright© 1999-2007 Konsultco, dba Better eMarketing. All rights reserved.This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Konsultco. Better eMarketing is a division of Konsultco.
Reprints and Linking
If your Web site is interested in linking to stories on our site, go to http://www.betteremarketing.com/aboutus_linking.html for instructions and to download the Better eMarketing button for your home page. For reprint permission or to receive a list of linkable article(s) each month, contact the Publications Coordinator.
Was this article helpful?
Sign Up for more FREE Information! |
| | | 2006 eMail and SEO Article Archives
2005 eMail and SEO Article Archives 2004 eMail and SEO Article Archives | |
