Conversion Consulting – Converting Web Site Traffic into Sales

Conversion Consulting Report Chapters and Content

The entire written report is also on a CD-rom which is included at no additional charge. This will allow you access to the worksheets. You will receive the written report and CD-rom no later than three weeks after the first Conversion Consultation.

The second Consulting appointment is made once you receive your written report The purpose of monthly appointments is to review and coach our clients on the implementation of the report and how it has progressed.

FUNCTIONALITY of your Web site, which includes an evaluation of your business concept, Web site content and design, and the navigation within your Web site.
STATISTICS & TRENDS which will include a look at your Google PR (page rank), Alexa ranking, business & site trends, conversion to sales, marketing objectives, goods or services which will include your market potential, a suggestion of the resources needed, and a review of projected outcomes.
STRATEGIC FOCUS AND PLAN which will include a call to action listing, suggestions of proven methods to increase traffic such as auto responders, forms, and sales/promotions. A review of your mission/vision statement(s) which will include goals, keys to mission success, a Web site marketing plan, a target market segment strategy, and a look at the future with a market analysis pie chart.
SITUATION ANALYSIS which includes an industry analysis/trends, your competitive advantages, a competitor analysis, the current status of prospective competitors, a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis summary, and keys to competitive success.
MARKETING PROGRAM which will include information gathering, awareness, customer support, leads, and sales. Also included in this chapter is a goods/service comparison work sheet, a market segment analysis, and characteristics of your target customers. The marketing program outlines Search Engine strategies, linking strategies, email strategies, miscellaneous strategies, paid advertising strategies, branding, promotion objectives, and a mix of push (deliver messages to potential customers) and pull (attract Web surfers to your home pages) required, The 4P (product, price, promotion, and place) marketing mix, and any basic design mistakes your Web site might have.
DATA AND PROJECTIONS which will include techniques to generate repeat traffic, a review of your organization, and an implementation plan which covers direct marketing.
EVALUATION AND CONTROL which includes ad tracking metrics that covers the click-through rate, the conversion rate, and the marketing cost per sale.
APPENDIX A: Information Sites.
APPENDIX B: Support Material.

Like any other part of your business marketing process, you know your website should be delivering a return of your investment. Next step: Sign up to speak with us for a free 20 minute consultation to see how our services, and processes can best fit your needs.